About Lights Camera Sold
Our Mission
LightsCameraSold is viewed as the market leader. We will continue to lead, evolve and improve.
Business Overview
LightsCameraSold is a production house which specializes in creating premium marketing content for the internet. The Directors of the company have over 25 years combined experience within the property industry.As a result of this we are much attuned to market conditions, strategies and variations. Our service offering includes marketing strategies and systems which help agents/agencies gain far more exposure and credibility, resulting in a greater marketing reach and higher sales conversion. We have the ability to film/edit /stream within a 48 hour timeframe.
Connecting People and Places……
Online video is one of the best venues to engage an audience - don't even think about excluding it! This new medium allows the video creator to communicate a message on multiple levels - via visual imagery, the spoken word, music and visual text. It may sound like a commercial - but this is the way people learn, and consequently, the way legendary brands are created. As a case in point, think of traditional internet marketing; when was the last time that a paid search listing or banner ad raised your blood pressure or induced you to forward something to a friend? Get the point?
During our 6 month research phase before initial set-up, our team viewed and tested many streaming formats. There is nothing more frustrating than waiting for a few minutes until a video has downloaded, or, your computer does not support the video file! LightsCameraSold made the decision to stream in Flash. You Tube and My Space also use Flash….and right now, they are slightly bigger than us!
The advantage to streaming in Flash means that the users, your clients, don’t have to download any plug-ins or external players. The reason for this is that over 95% of internet users will be able to instantly view your message. That’s over One Billion People. Our IT gurus also ensure that we are constantly upgrading the size of our viewing windows whilst ensuring little delay in streaming. Streaming Flash starts playing faster than streaming Real Video, Windows Video, or QuickTime.
Video Tracking; We are able to track the number of times your video has been viewed by the public.
Introduce…You! What better way to introduce yourself to potential clients than through the use of video. It ensures a sense of familiarity between yourself and the prospect before you have even met face to face.
Save $$; Why would you spend over 80% of your marketing budget on print media when we all know that over 80% of your potential customers will be searching on the internet?? Sure, print media is still useful, but the internet reaches a far greater audience and is loads more cost effective.
Save Time; Video tours (the closest match to a real, live, physical walk through) save agents, and their clients, massive amounts of time and energy. They also help to pre-qualify potential buyers. Why have 20 semi-qualified people come to an open house viewing when you know only 4 are genuinely interested in buying/selling? Wouldn’t it be far better to know that the 20 people who show up are both familiar with the property and you?
One Day or Forever? Online real estate advertising will outpace print newspaper advertising within the next five years. Your advertising lasts for one day in the newspaper compared to as long as you wish online. After the newspaper is in the bin, your clients property is only a click away, 7 days a week, and 24 hours a day. This ensures a fantastic return on investment.
Universal Upload; realestate.com.au, domain.com.au, myhome.com.au and your own website…….you have the ability to upload to any portal or website. You can also send prospective clients a link which can be viewed in their own time.
A Billion People!; How else could you potentially market to this many people? Anyone, anywhere in the world will have the ability to view your client’s property in depth and be introduced to you.
Moving Pictures; research shows that video is 600% more effective at communicating than the written word. What seems smarter?; several subjective images displayed in print or on the internet, or the equivalent of thousands of images streamed together in the form of a video? Still images just can’t create the same experience that a video can. Experience and Emotion= sales.
The Process……
Book; Either book online or through our head office. We have franchises that cover the whole of Sydney. For bookings outside the Sydney area, our specialist head office crews can be anywhere, anytime within 48hours….Australia wide.
Shoot; A LightsCameraSold crew will meet with you at the booked time and address to commence the shoot. LightsCameraSold has developed the most time efficient and effective way to shoot the presentation, ensuring that the property itself is fully covered whilst you also hold some screen time. In preparation for the shoot, you simply need to have a good general knowledge of the property and the surrounding area. Your LightsCaneraSold crew will keep you smiling and bring out your best! Shoot durations are dependant upon the package booked and can take as little as 1 hour to a specialized production taking up to one day.
Approve; You will be sent a “first edit” within 24-48 hours. Once approved and paid for, our IT department will supply a video link. The link is then copied into any portal or website of your choice. It can even be sent directly to your entire database.
